The Book by Sergey “Luck” Lucktinov
Get Found, Trusted, and Chosen — Algorithmically
The Blueprint for Semantic Visibility in the AI Era
Search isn’t just about ranking anymore. It’s about being understood.
In Semantic SEO, SRO & AI, strategist Sergey “Luck” Lucktinov reveals the full system that makes brands semantically inevitable in search – across AI Overviews, featured passages, and zero-click real estate.
This book introduces SRO (Semantic Retrieval Optimization) – a cutting-edge methodology that aligns your content, trust signals, and entity structure into a single orchestrated layer Google can’t ignore.
Who This Book Is For
This is not beginner-level SEO. This is for:
- SEO professionals facing ranking decay or volatility
- SaaS founders and YMYL brands needing retrieval resilience
- AI content creators seeking trust-eligible structures
- Agencies looking to future-proof their clients’ search presence
What You’ll Learn
- How to design Semantic Content Networks (SCNs)
- What SRO (Semantic Retrieval Optimization) is and why it matters
- How to reduce retrieval cost and increase trust eligibility
- How Google actually builds trust propagation loops
- Why topical authority depends on semantic structure – not volume
- How to align your brand with AI search expectations (not just keywords)
What is SRO (Semantic Retrieval Optimization)?
SRO is the missing layer between your content and your rankings.
Where traditional SEO targets technical compliance or page-level tweaks, Semantic Retrieval Optimization focuses on orchestrating entity signals, internal trust flow, and passage eligibility – turning your content network into a strategically rankable semantic system.
Think of it as conducting the entire trust system, not just playing the right notes.
With SRO, your SCN becomes:
- More predictable to Google’s re-ranking systems
- More eligible for AI-generated summaries
- More efficient in semantic signal propagation
Inside the Book
Chapter Previews:
- Demystifying Semantic SEO & AI-Driven Search
- Foundations of Modern SEO & AI Integration
- How AI Retrieves Content (and Why You Need SRO)
- Building an Entity-First Strategy to Get Chosen by AI
- Trust and Authority – E-E-A-T in the Age of AI
- Content That AI Loves
- Semantic Retrieval Optimization (SRO)
- Structuring Semantic Content Networks (SCNs) for AI Selection
- Semantic Link Building in the AI Landscape
- Operationalizing Semantic SEO & AI-First Strategies
- Aligning Semantic SEO with Business Goals & AI Outcomes
- Training & Upskilling Your SEO Team for the AI Era
- Budgeting & ROI for Semantic SEO & AI Integration
- The Future of AI-Driven Search, Semantic SEO, and SRO
- Common Mistakes in SRO and How to Avoid Them
About the Author: Sergey ‘Luck’ Lucktinov
Sergey isn’t another SEO voice – he’s the architect behind Sematic Retrieval Optimization and the strategist trusted by brands across SaaS, health, finance, and education.
He’s:
- The creator of SRO methodology
- A conference speaker on AI-driven search orchestration
- A strategist for brands navigating AI Overviews, Core Updates, and volatile SERPs
- Author of this book, which systematizes Google-patented logic into practice
Don’t Just Rank. Orchestrate.
Search is no longer a guessing game – it’s a trust choreography.
With Semantic SEO, SRO & AI, you’ll stop reacting to algorithms and start aligning with them.
👉 Order on Amazon 👉 Ask Sergey About the Book